Practical guidance on ChatGPT Ads.
Understand how ChatGPT Ads work, what they cost, who they’re suitable for and how to test them responsibly.
Learn before you spend.
Getting Started
What Are ChatGPT Ads and How Do They Work?
A plain-English explanation of ChatGPT Ads: where they appear, what's in an ad, how campaigns and context hints work, and what the format doesn't guarantee.
Read the guide →Who Can Advertise on ChatGPT in the UK?
What determines whether a UK business can advertise on ChatGPT — account ownership, verification, policy eligibility, and how the agency relationship works.
Read the guide →How to Set Up a ChatGPT Ads Advertiser Account
The current account-setup process for ChatGPT Ads — business details, Persona verification, billing and team invitations — and how the agency relationship works.
Read the guide →Cost & Commercial Fit
How Much Do ChatGPT Ads Cost in the UK?
OpenAI's platform minimum, realistic media budgets, and Shays Media's setup and management fees — with worked examples, not invented ROI forecasts.
Read the guide →Is Your Business a Good Fit for ChatGPT Ads?
A practical suitability framework for ChatGPT Ads — conversational fit, commercial viability, conversion readiness and client readiness — before you spend anything.
Read the guide →ChatGPT Ads vs Google Ads: What's Actually Different?
A fair comparison of ChatGPT Ads and Google Search Ads — environment, targeting logic, formats and measurement — without claiming one replaces the other.
Read the guide →Campaign Strategy
ChatGPT Ads Context Hints: What They Are and How They Work
What context hints actually do in ChatGPT Ads, why they aren't a traditional keyword list, and how to write ones that describe a real customer situation.
Read the guide →What Makes a Good Landing Page for ChatGPT Ads?
What a landing page needs to do well for ChatGPT Ads — destination integrity, technical reachability, and conversion clarity — with platform requirements kept separate from recommendations.
Read the guide →Performance & Diagnosis
Why Your ChatGPT Ads Aren't Serving: A Practical Troubleshooting Guide
A structured order to check when a ChatGPT Ads campaign isn't delivering — from account status to billing to landing-page reachability — before changing anything.
Read the guide →How Should You Measure Whether ChatGPT Ads Are Actually Working?
Why clicks aren't the final outcome — the metrics that actually matter for ChatGPT Ads, and how to decide whether to scale, keep testing, fix or stop.
Read the guide →