Frequently asked questions

ChatGPT Ads are clearly labelled sponsored placements that can appear below ChatGPT responses. They are separate from the model's response itself.

Full explanation: What Are ChatGPT Ads and How Do They Work?

No. ChatGPT Ads appear in a conversational environment and use different relevance inputs and campaign mechanics. Where comparisons involve keywords and search queries, Google Search Ads are the closest comparison rather than Google Ads as a whole.

We cover this comparison in full in ChatGPT Ads vs Google Ads: What's Actually Different?

Not in the traditional search-advertising sense. Context hints can reference topics, situations and relevant terms, but they are not exact-match keyword controls.

Context hints are ad-group-level descriptions of the situations, needs or topics where an ad group may be relevant. They are one signal among several and do not guarantee delivery.

Full guide: ChatGPT Ads Context Hints: What They Are and How They Work

Current OpenAI documentation describes ads appearing below ChatGPT responses as clearly separated sponsored units.

Advertiser eligibility depends on current Ads Manager availability, account verification and OpenAI's Advertising Policies. These rules can change, so Shays Media rechecks them before relying on them for client decisions.

Full eligibility breakdown: Who Can Advertise on ChatGPT in the UK?

No. Shays Media's Fit Check is an independent assessment and does not constitute OpenAI approval.

No. If we don't believe there is a credible case for testing ChatGPT Ads, we will say so before you spend money.

Full suitability framework: Is Your Business a Good Fit for ChatGPT Ads?

No. Shays Media is an independent advertising service. It is not affiliated with, endorsed by or an official partner of OpenAI.

The client creates and owns the advertiser account. Shays Media is invited afterwards with the access needed to carry out the agreed work.

Step-by-step guide: How to Set Up a ChatGPT Ads Advertiser Account

No. Advertising performance cannot be guaranteed.

Yes. If the evidence no longer supports continued spend, Stop is a legitimate management recommendation.

More on how this decision gets made: How to Measure Whether ChatGPT Ads Are Actually Working

Setup Only is £495 one-off. Setup + Management is £495 setup plus £595/month. Additional active ad groups are £125/month each where agreed.

Full cost breakdown with worked examples: How Much Do ChatGPT Ads Cost in the UK?

No. Advertising spend is paid separately and directly to OpenAI.

No.

For managed clients, Shays Media usually recommends at least £750/month, with £750–£1,500/month as the preferred initial range. This is a Shays Media recommendation, not an OpenAI minimum.

See the full reasoning in How Much Do ChatGPT Ads Cost in the UK?

On the agreed Management Start Date. That date becomes the monthly billing anniversary.

Written notice must be received at accounts@shaysmedia.co.uk at least 2 business days before the next billing anniversary.

Until both required advertiser-account access has been granted and Shays Media has started client-specific campaign setup work.

Yes.

No.

It means there may be potential, but something needs reviewing or improving before Shays Media would recommend proceeding.

Jo reviews the information you've provided and follows up by email, usually within 3 working days. If a conversation would help, she'll arrange a short call directly by email — that's not a required step for everyone. A review request does not guarantee a recommendation to proceed.