Frequently asked questions

ChatGPT Ads are clearly labelled sponsored placements that can appear below ChatGPT responses. They are separate from the model's response itself.

No. ChatGPT Ads appear in a conversational environment and use different relevance inputs and campaign mechanics. Where comparisons involve keywords and search queries, Google Search Ads are the closest comparison rather than Google Ads as a whole.

Not in the traditional search-advertising sense. Context hints can reference topics, situations and relevant terms, but they are not exact-match keyword controls.

Context hints are ad-group-level descriptions of the situations, needs or topics where an ad group may be relevant. They are one signal among several and do not guarantee delivery.

Current OpenAI documentation describes ads appearing below ChatGPT responses as clearly separated sponsored units.

Advertiser eligibility depends on current Ads Manager availability, account verification and OpenAI's Advertising Policies. These rules can change, so Shays Media rechecks them before relying on them for client decisions.

No. Shays Media's Fit Check is an independent assessment and does not constitute OpenAI approval.

No. If we don't believe there is a credible case for testing ChatGPT Ads, we will say so before you spend money.

No. Shays Media is an independent advertising service. It is not affiliated with, endorsed by or an official partner of OpenAI.

The client creates and owns the advertiser account. Shays Media is invited afterwards with the access needed to carry out the agreed work.

No. Advertising performance cannot be guaranteed.

Yes. If the evidence no longer supports continued spend, Stop is a legitimate management recommendation.

Setup Only is £495 one-off. Setup + Management is £495 setup plus £595/month. Additional active ad groups are £125/month each where agreed.

No. Advertising spend is paid separately and directly to OpenAI.

No.

For managed clients, Shays Media usually recommends at least £750/month, with £750–£1,500/month as the preferred initial range. This is a Shays Media recommendation, not an OpenAI minimum.

On the agreed Management Start Date. That date becomes the monthly billing anniversary.

Written notice must be received at accounts@shaysmedia.co.uk at least 2 business days before the next billing anniversary.

Until both required advertiser-account access has been granted and Shays Media has started client-specific campaign setup work.

Yes.

No.

It means there may be potential, but something needs reviewing or improving before Shays Media would recommend proceeding.

If Shays Media believes there is a reasonable case for testing, Jo may invite you to a private validation call. A review request does not guarantee an invitation or acceptance.