ChatGPT Ads management for businesses where the fit actually makes sense.
Shays Media helps UK businesses assess, set up and manage ChatGPT Ads — starting with whether you should be advertising there in the first place.
Independent ChatGPT Ads specialist. Shays Media is not affiliated with or endorsed by OpenAI.
See where a ChatGPT ad fits into a conversation
Illustrative example — not a live ChatGPT conversation or actual advertiser. Ad formats and appearance may vary. See OpenAI’s official ChatGPT Ads information (opens in a new tab) for current examples.
It’s not simply another place to run search ads.
That doesn’t automatically make ChatGPT Ads better. It makes suitability different.
The first question isn’t ‘How do we advertise?’
It’s ‘Should you?’
Policy eligibility
Is the business and product currently eligible to advertise?
Conversational Fit
Could this offer naturally come up while someone explores or compares options?
Commercial Viability
Do the economics of the offer support paid acquisition at all?
Conversion Readiness
Is the landing page credible, congruent, and can outcomes be measured?
This check is for your benefit as much as ours. If the signs suggest ChatGPT Ads are unlikely to be a sensible use of your budget right now, we’ll tell you.
Check Your FitTakes a few minutes · No email required for result · No sales commitment · Free
Not every business should be running ChatGPT Ads.
We won’t recommend ChatGPT Ads simply because we offer the service. Every prospective client goes through our suitability process first. If we don’t believe there’s a credible case for testing ChatGPT Ads, we’ll tell you before you spend money.
Method
Suitability → Intent → Campaign Setup → Measurement → Optimisation → Decision
The evidence supports increasing budget or expanding activity.
The signal is promising but not yet conclusive.
Something specific is holding performance back — fix that first.
The evidence doesn't support continued spend.
Stopping a campaign can be a successful management decision.
How it works
Fit Check → Manual Review → Email Follow-Up → Onboarding → Build & Launch → Measure & Decide
Services built around a decision, not a sale
For businesses that want the account and first campaign set up properly, with a clear handover afterwards.
- Suitability and policy review
- Advertiser-account setup guidance
- Offer and landing-page review
- Customer-intent mapping
- Context-hint development
- Campaign setup
- One campaign, one ad group, one finished ad
- Ad copy and congruence review
- Tracking review
- Launch gate, launch and handover
- 7 days of technical support for genuine setup issues
Best for businesses that want the account and first campaign set up properly, with a clear handover afterwards. Ongoing optimisation, reporting and policy monitoring are not included.
Check Your FitFor businesses that want the same setup work plus ongoing monitoring, diagnosis and controlled optimisation.
- Everything in Setup Only
- Up to 3 active ad groups
- Up to 2 active ads per ad group
- Monitoring and diagnosis
- Controlled optimisation and change logging
- Weekly review process
- Monthly reporting
- Relevant policy rechecks
- Scale / Continue Testing / Hold & Fix / Stop recommendations
Best for businesses that want ongoing monitoring, optimisation and reporting after setup. Additional campaign capacity or unusually complex work can be quoted separately.
Check Your FitPlatform minimum and sensible testing budget aren’t the same thing.
Client advertising spend is paid separately and directly to OpenAI — it's never billed by Shays Media, and there's no percentage-of-spend fee.
For managed clients, Shays Media usually recommends a minimum media budget of £750 per month, with £750–£1,500 per month as the preferred initial testing range. Lower budgets may be considered case by case.
This is a Shays Media commercial recommendation, not an OpenAI platform minimum.
Learn before you spend.
Practical guidance on how ChatGPT Ads work, what they cost, who they’re suitable for and how to test them responsibly.
What Are ChatGPT Ads and How Do They Work?
Read the guide →How Much Do ChatGPT Ads Cost in the UK?
Read the guide →ChatGPT Ads Context Hints: What They Are and How They Work
Read the guide →Common questions
No. Shays Media is an independent advertising service. It is not affiliated with, endorsed by or an official partner of OpenAI.
No. If we don’t believe there is a credible case for testing ChatGPT Ads, we will say so before you spend money.
No.
No.